Psychologically informed life coaching

For the ones
ready to return
home to themselves.

You've spent a lifetime becoming who you learned to be.

Somewhere along the way, it can become difficult to tell the difference between who you are and who you learned you needed to be.

Mind Laundry is a space to sort through the noise, so you can hear yourself more clearly, make choices that feel like your own, and build a life that fits.

Explore coaching

The borrowed self

We become ourselves in relationship with the world around us.

From early on, we learn what earns approval, what creates belonging, what success is supposed to look like, which parts of us are welcomed and which are easier to leave behind.

Some of what we learn becomes genuinely ours. Some of it helps us grow. Some of it may even shape parts of ourselves that we love.

But over time, the line can blur between what we consciously chose and what we simply learned to carry.

I call this the borrowed self.

What is mine? What still fits? What would I choose now?

Not everything you carry needs to be thrown away.

Mind Laundry is not about stripping away everything you have learned or searching for some untouched version of yourself underneath it all. It is about sorting.

Still yours

What continues to feel deeply true.

No longer fits

What may once have served you but no longer does.

Never yours

What you may have absorbed from expectations around you.

Keep what's yours. Choose what stays.

The Mind Laundry journey

There is no single route back to yourself. But the work often moves through six interconnected spaces.

Exploration

Where am I now?

We begin with curiosity. What are you experiencing? What feels stuck, unclear or out of alignment? Before trying to change anything, we make space to understand where you are now.

Awareness

What has been shaping me?

We start noticing the patterns, assumptions, expectations and influences operating beneath the surface. Not to judge them, but to see them more clearly.

Discernment

What is mine?

This is where sorting begins. What still feels true? What once served you but no longer does? What might belong to somebody else's expectations entirely?

Choice

What do I want?

Awareness creates room for choice. Instead of automatically following what you have always done or what you think you should do, you begin deciding what you actually want to carry forward.

Integration

How do I move forward?

Insight becomes useful when it enters real life. We translate what you have discovered into decisions, conversations, boundaries, experiments and action.

Inner authority

I can trust myself to choose.

The goal is not to become certain about everything. It is to build enough trust in yourself that uncertainty no longer requires you to abandon your own judgement.

This is not a linear process or a six step programme. It is a direction of travel.

A different kind of conversation

I'm Sofya, a certified life coach and psychology researcher. My work is grounded in a question that sits at the heart of Mind Laundry: how much of the life we build is consciously chosen, and how much is inherited, adapted or learned along the way?

My work centres on the relationship between awareness and choice. I pay close attention to recurring patterns, contradictions and the connections between what you say, what you want and how you move through the world.

I do not believe someone else can tell you who you are or what the right decision is for your life. My role is to help you see more clearly, explore what may be difficult to see alone, and strengthen your capacity to make choices you can trust.

My practice

Ericksonian coaching

Professional training in a client centred, solution focused coaching methodology, grounded in partnership, individual resources and purposeful change.

Psychological and experiential practice

Psychological study and research alongside training in Gestalt and psychodrama informed approaches, bringing attention to behaviour, awareness, present experience and the processes through which change occurs.

The Enneagram

Professional practitioner training grounded in Claudio Naranjo's approach to personality and character structure, used to recognise patterns of attention, motivation and behaviour and adapt the work to the individual.

The framework serves the person. Never the other way around.

You might be
here if...

You're at a crossroads You're caught between what you want and what you “should” want You've outgrown something that used to fit You're navigating a big decision You're building something new You keep second guessing yourself Everything looks right, but something feels off You're questioning what comes next You know something needs to change

How it works

Simple, flexible, built around what you need

Start with a conversation

Book a complimentary 20 minute discovery call. We'll talk about what brings you to coaching, what you would like to work on, and whether working together feels like the right fit.

Book a discovery call

Choose how we work together

There is no required programme or fixed path. Choose the level of continuity that makes sense for what you want to explore.

Single session

60 minutes · £75

For a specific question, decision or situation you want space to think through. A focused session to explore what is happening, find greater clarity and decide how you want to move forward.

Three sessions

3 × 60 minutes · £210

For something that would benefit from more than one conversation. Three sessions give us space to explore what is happening, notice what emerges between sessions and build on the work over time.

Use within 8 weeks.

Six sessions

6 × 60 minutes · £405

For questions, transitions or patterns you want to work with more consistently. Six sessions create greater continuity, giving us time to deepen awareness, experiment with change and integrate what you discover into everyday life.

Use within 4 months.

Begin where you are

You do not need to arrive with a perfectly defined goal. Bring what feels most relevant, and we will work from there, with each session shaped around what you need and where you want to move next.

For the ones ready to return home to themselves.